MILAN KIDS LOVE ROCK ‘N’ ROLL (and Denim)
Under the night sky approaching the venue’s marble facade, it can only be described as a feeling that comes over, that you are, at long last, in the right place. The fast-paced kick drums thump and echo from the sidewalk underneath your feet. In the heart of Milan, a crew clad in denim jackets, black boots, and backlit faces is surrounding the entrance; sheer electric energy in the air. Upon following the winding stairs down below, you know immediately, you have crossed over from the daily rhythm of these metropolitan streets and into an experience that pierces straight to your core, eliminating all of the other noise you just left behind. Can you remember the first time you heard a song, one that made the hairs on the back of your neck stand up? The adrenaline that crashes you over the head and makes you remember why you’re alive? That’s Rock’N’Roll. It’s contagious and hits you, with no bias for who you are or what your day job is. It’s freedom, defying gravity, and just letting go. For the first time, it is a hint of what is to come, but for those returning for the second, third, or fiftieth time, it is a mantra, a way of life, and an anthem welcoming them back home.
Dirty Mondays – Milan 2011/2019
We all have a story to tell and a rule to break. For 8 years Dirty Mondays has been the explosion of generations unchaining themselves from inhibition, conformity, inequality, and saturating the nightlife of Milan with equal parts rebellion and love for fun, sex, and rock ’n’ roll. Cultivating the essence of decades of rock evolution with an ultramodern take on originality and self-expression, the diverse and ever-growing family comes every Monday to stand up and sing at the top of their lungs for the world they believe in. Keeping the Rock’N’Roll spirit alive with a discerning eye in this stylish and creative city, the disruptive community formed an identity belonging to its own, Dirty’s. Made by the desire to wake up with a story to tell from a night we won’t remember.